BrandingX is an independent editorial home for in-depth coverage of global brands, brand strategy, and the operators building both. Our readers are founders, marketers, agency leads, designers, and the brand-curious. They show up for original thinking, not recycled SEO content.

If that sounds like the audience you want to write for, we want to hear from you. This page covers what we publish, who we accept as contributors, what we expect from a pitch, and what you get in return.

"The best contributors do not pitch us their generic blog post template. They pitch us the article only they could have written."

◆ Who we look for

Contributors with genuine expertise

We accept guest contributions from people with real, demonstrable expertise. Our most welcomed contributors are:

📙

Practitioners

Brand strategists, designers, agency leads, in-house marketing operators, and founders writing from real engagements and real outcomes.

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Researchers & Analysts

Anyone studying brand markets, consumer behavior, naming, positioning, or brand valuation with original data or a genuinely fresh perspective.

✍️

Editorial Writers

Journalists, essayists, and critics who can craft a sharp, opinionated piece on branding without falling into press release territory.

◆ Topics we publish

What we cover

If your pitch falls inside one of the buckets below, we are most likely to read it carefully. If it falls outside, send it anyway and explain the angle.

→ Brand strategy and positioning case studies, ideally with measurable outcomes
→ Brand identity, naming, and visual system thinking
→ Rebrands and brand refreshes — what worked and what did not
→ Founder branding and personal brand strategy for executives
→ Brand storytelling, copywriting, and editorial voice
→ Industry-specific branding: SaaS, D2C, FinTech, HealthTech, AI, B2B
→ Brand reviews of well-known or emerging companies
→ Marketing campaigns analyzed through a brand lens
→ AI in marketing and the new generative tools every brand team is testing
→ SEO for brands, with concrete tactics rather than recycled checklists
◆ What makes a strong pitch

A short, well-aimed pitch beats a long, generic one

The pitches we accept tend to share a few things in common. A short, well-aimed pitch beats a long, generic one every time.

No. 01

A Clear Angle

One specific argument, one specific case study, or one specific framework. Broad pitches get passed over. Specific ones get read.

Too broad: "Branding tips for startups"
Strong pitch: "How three D2C brands repositioned around inflation in 2025"
No. 02

Original Research or First-Person Experience

The strongest pitches are built on something the reader cannot find elsewhere: a project you led, data you collected, customers you interviewed, or a category you have personally observed for years.

No. 03

A Specific Outline

Three to five bullets describing the structure of the piece. This shows us you have thought it through, and it gives our editor enough to greenlight quickly or push back constructively.

No. 04

Two Writing Samples

Links to two pieces you have published, ideally on similar topics. Self-published Substack or LinkedIn essays are fine if the writing is strong.

◆ Submission guidelines

What we expect

Every accepted piece must meet these editorial standards before we schedule publication.

Length

1,200 – 2,500 words

Quality matters more than length. A tight 900-word essay with a sharp argument is welcome. Padding to hit a word count is not.

Originality

Unpublished, anywhere

The piece must not have appeared on your own site, on Medium, on LinkedIn long-form, or on another publication. After publication you may republish a brief excerpt with a canonical link back to BrandingX.

Voice

Confident, opinionated, plain-spoken

Avoid jargon and recycled marketing tropes. Write like a knowledgeable peer talking to another knowledgeable peer.

AI-Generated Content

Human voice required

We do not accept content that reads as AI-generated. Use AI for research, drafts, and editing if you wish — but the published voice must be yours.

Links

1 bio link + up to 2 in-content

Each contributor gets one author bio link plus up to two contextual in-content links to resources that genuinely help the reader. No affiliate links, paid placements, or link-for-link trades.

Images

1200px wide minimum

If your piece needs images (charts, diagrams, screenshots, photos), provide them at 1200px wide minimum, with permission to publish, and with brief alt text for each.

Disclosure

Required for commercial ties

If you are writing about a company, product, or person you are commercially involved with, disclose the relationship. We will publish the piece with the disclosure where appropriate.

We will not publish

Instant disqualifiers

Press releases, link-bait listicles with no original thought, content written purely for SEO, thinly disguised promotion, AI-generated drafts, or pieces previously published anywhere else online.

"We publish a small number of guest pieces each month, with care. Each one needs to earn the byline."

◆ What you get in return

Contributor benefits

BrandingX does not pay for editorial guest contributions. The value is the platform, the audience, the polish, and the byline.

✍️

Published Byline

Your name, photo, short bio, and one link to your site or profile — displayed on the article and on your contributor archive page.

📢

Promotion

Newsletter inclusion, social distribution across our channels, and inclusion in our weekly Top Posts roundup when warranted.

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Editorial Backlink

One do-follow author bio link plus up to two contextual links inside the piece, all on a publication search engines treat as authoritative.

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Editorial Polish

Our editor reviews every accepted piece for clarity, structure, and voice. You get the benefit of a second pair of eyes before publication.

Note on payment: BrandingX does not pay for editorial guest contributions. The value is the platform, the audience, the editorial polish, and the byline. For sponsored content or advertising partnerships, email biz@brandingx.net with the subject line "Sponsored inquiry".
◆ The editorial process

From pitch to published

01

Pitch

Email biz@brandingx.net with the subject line "Write For Us pitch: [your topic]". Include a one-paragraph angle, a short outline, two writing samples, and a one-line bio.

02

Response

You hear back from our editor within five business days, with one of three answers: greenlight, revise the angle, or pass.

03

Draft

If greenlit, you have two weeks to deliver a first draft. Submit as a Google Doc with comment access, or as plain Markdown.

04

Edit

Our editor reviews the draft and proposes structural and copy edits. You approve or push back. Most pieces go through one revision round.

05

Publish

Once approved, the piece is scheduled, formatted, and published with your byline, bio, and links. We notify you of the live URL and the social schedule.

◆ How to pitch

Ready to pitch?

Send your pitch to biz@brandingx.net. Include the items below in a single short email. We respond within five business days. A focused 200-word pitch is far stronger than a 1,000-word one.

  • ✓
    Subject line: "Write For Us pitch: [your topic]"
  • ✓
    One paragraph describing the angle and why it matters now
  • ✓
    Three to five bullets outlining the structure of the piece
  • ✓
    Two links to writing samples on related topics
  • ✓
    A one-line bio and a link to your site, LinkedIn, or portfolio
  • ✓
    Any disclosure if the piece touches a company you are commercially tied to
Pitch BrandingX → Reply within 5 business days · No spam
◆ FAQ

Write For Us, frequently asked

Common questions from prospective BrandingX contributors.

Yes. BrandingX accepts a small number of carefully selected guest contributions each month from writers and operators with real expertise in branding, marketing, brand strategy, and adjacent fields.
Branding strategy, brand identity, brand storytelling, naming, positioning, rebrands, brand reviews, marketing case studies, founder branding, content strategy, AI in marketing, and SEO for brands.
Most accepted pieces run between 1,200 and 2,500 words. Quality and depth matter more than length, and shorter pieces with original insight are welcome.
No. We do not publish thinly disguised promotion, link-stuffed posts, or content that reads as AI-generated. Original analysis, original case studies, and original opinions are what we look for.
Yes. Each accepted contributor gets one author bio link plus up to two contextual in-content links to relevant resources, provided they add genuine value for the reader.
BrandingX does not pay for editorial guest contributions. Contributors receive a published byline, author bio, social promotion across our channels, and the SEO and audience benefits of being featured on a credible publication.
Email biz@brandingx.net with your proposed topic, a one-paragraph angle, three to five bullet points outlining your draft structure, two writing samples, and a short bio. We respond within five business days.
From accepted pitch to publication is typically two to four weeks, including drafting, our editorial review, your revisions, and scheduling.
You may republish a brief excerpt or summary on your own site or social profile after publication, with a canonical link pointing back to the BrandingX article. Full republication on third-party sites is not permitted.
This page covers editorial guest contributions only. For sponsored content, advertising, or partnership opportunities, please contact biz@brandingx.net with the subject line "Sponsored inquiry".