Brand books built to scale.
And to last.
Comprehensive brand guidelines, style guides, and usage manuals — designed so your team, partners, and vendors apply your brand consistently across every channel and over time.
The right format for your team.
PDF Brand Book
Beautiful, comprehensive, easy to share. The classic format that still works.
Web Style Guide
Live URL, searchable, easy to update. Perfect for distributed teams and partners.
Notion / Figma Doc
Inside your team's workflow. Version-controlled, integrated with your design system.
Three packages. Transparent pricing.
Mini Guide
- Logo usage rules
- Color palette + tokens
- Type system
- Voice & tone basics
- Logo do's & don'ts
- One-page brand summary
Full Brand Book
- Brand story & positioning
- Full logo system & usage
- Color palette & tokens (light/dark)
- Type system + hierarchy
- Photography & imagery direction
- Voice, tone, copy examples
- Application examples (10+)
- Print + digital + social usage
- Editable Figma source file
Enterprise System
- Master brand + sub-brand architecture
- Full PDF brand book (100+ pages)
- Live web style guide
- Design system tokens (Figma)
- Co-brand & partnership rules
- Localization principles
- Asset library setup (DAM-ready)
- Quarterly review & updates
What every brand book covers.
Brand Story
Mission, values, narrative
Logo System
All variants, all uses
Color Palette
Primary, secondary, tokens
Typography
Fonts, hierarchy, sizing
Photography
Style guide + shot list
Voice & Tone
Writing rules, examples
Layout & Grid
Spacing, hierarchy rules
Application
Real-world examples
Questions, answered.
Do I need brand guidelines if I'm a small team?
Even a 2-person team benefits from documented brand rules — it removes friction every time someone creates a deck, a social post, or hires a freelancer. Mini Guide is built for exactly this case.
Can you update existing guidelines?
Yes. We can update, expand, or modernize existing brand guidelines — often more cost-effective than starting from scratch. Common after a brand refresh or new product launch.
Do you build live web style guides?
Yes. Web style guides on Webflow, custom hosted, or as part of a design system documentation site (Storybook, Zeroheight). Available in Enterprise tier or as add-on.
Will my team be able to maintain the guide?
Yes. All packages deliver the editable Figma source file. Web guides come with CMS access. We also offer training sessions so your team can update content confidently.
Can guidelines pair with brand work?
Yes. Brand guidelines are included in our Identity+ logo design package and our Reposition rebranding package. They're also available as a standalone deliverable.
Ready to keep your brand coherent at scale?
Tell us about your brand and team. We'll reply within 24 hours.